20 Email Ideas to Send to Your Email List
You’re reading this because you know email marketing is your secret weapon. Whether you just started your email list or you’ve had one for a few years now, anyone can go through spells where they struggle to come up with emails to send to their list. I know that this has happened to me MANY times, and I’ll often sit there and wonder it that thing I want to write about is interesting enough to make its way into an email.
As entrepreneurs, our job is to write compelling emails and to keep our subscribers wanting more.
But here’s the thing. Moments that happen to us in our every day lives make us relatable and endearing. Discovering a new book that revolutionised your sleep routine. That interaction you had with a stranger in the cafe that left a lasting impression. Your latest hyper fixation. They all matter and make you so much more human to your audience.
If you’re still overthinking things I’ve got you covered with 20 email ideas that you can use as inspo to send compelling emails to your list.
But before we dive in…
My Top Tip For Writing Emails
Keep It Simple
I know that when you sit down to write an email you feel like you need to have some profound story or message to tell. This is your permission slip to keep things simple. You want your emails to be written like you’re talking toa friend. They should be easy to read and understand so avoid any industry jargon.
Simplicity is what resonates with readers and fosters a deeper connection.
So without further ado…..
20 Email Ideas to Send to Your Email List
Take your readers behind the scenes of your business, a successful launch, a day in your life, or a recent personal event
Share a recent trend in your industry and offer your insights
Share a book or podcast you’re loving and why your readers will love it too
Give subscribers an exclusive sneak peek of an upcoming product or project
Share a curated list of helpful resources, tools, or articles
The best book you’ve read this year
Share a mistake you’ve made and the lessons learned
5 things you just can’t live without
A dream you’ve been afraid to say outloud
Reflecting on your goals a year ago and what you’ve achieved
Client spotlight: Showcase a one of your clients, their story and the success they’ve achieved
X tips to avoid X
Offer a step by step DIY tutorial of something
User-Generated Content: Feature content created by your customers, such as reviews or photos
Ideas for follow-up purchases after initial purchase
Answer frequently asked questions about your products or services
Tease an upcoming announcement or launch
Write a letter to your past or future self
Seasonal tips: Offer advice or tips related to a specific season or celebration
The story of why you started your business
You really can’t go wrong with any of these emails.
Speak from the heart, weave in stories and experiences, be consistent and remember that it’s not just about selling. It’s about building relationships.
If you do that you’ll have your audience eagerly anticipating your emails in not time.
