How to Increase your Website’s Conversion Rate
When we think of building websites, often we think of the aesthetics and the wording. But that’s really only the beginning.
After working with so many website clients myself, I know for a fact that not many of them approach their website build thinking about what needs to happen to ensure their site isn’t just aesthetic, but that it converts!
That’s often where I come in. As a website designer, my goal is to build a website for my clients that translates website traffic into tangible revenue.
So the question is….how can you make some simple changes to your website that will genuinely impact your conversion rate?
Let’s explore….
5 things to focus on to increase your website’s conversion rate
Clear Navigation
Every page on your website should be a well-designed narrative, guiding users through a purposeful funnel. This strategic page structure keeps users focused on the ultimate goal – conversion. By presenting information exactly when users need it in their journey, you create a seamless experience that encourages them to convert without unnecessary detours.
2. ACTION INDUCING CALL TO ACTION
Don't let your calls-to-action (CTAs) fade into the background noise with generic phrases like "learn more”.
Inject vitality into your CTAs by using action-inducing verbs that explicitly convey what users gain upon clicking. Phrases like "Get Your Guide Now," "Get Started Today," or "Join the Club" instil a sense of urgency and purpose, compelling visitors to take that crucial step towards conversion.
3. Clean Page Structure
Have your pages designed in a way that tells a story and leads a user through a funnel as they navigate around your website. This keeps the user focused on the goal of converting and gets them the type of information exactly when they need it in their journey.
4. Solution-Focused Copy
Your website is a problem-solving hub for visitors, and your copy should reflect that. Avoid overwhelming users with unnecessary fluff or filler content. Craft solution-focused copy that addresses their pain points head-on. The clearer your communication, the more likely visitors are to find the information they need, paving the way for successful conversions.
5. OPTIMISED WEBSITE DESIGN
This is the most important piece of improving conversion rates because this is what ties all of the previous points together. An optimised website design allows you to bring all of your pieces together in a user-friendly way that gives your site visitors the perfect journey for them to convert and turn from traffic into sales.
LET’S RECAP REALLY QUICKLY!
5 things to focus on to increase your website’s conversion rate:
Clear navigation
Action inducing call to action
Clean page structure
Solution-focused copy
Optimised website design
READY for a website that gets you more enquiries?
You can level up your online home and have your expertly crafted and branded, aesthetic AF Squarespace website, built for you in just one week…..by moi!
MEET THE BLOGGER
HEY, I’M SHERISE
I am obsessed with simplifying online business for entrepreneurs who want to speed up in business (and stop being all in their heads).
Whether it’s through mindset, marketing, strategy, clarity, learning new skills or me quite literally stepping in and doing something for you in your business, I help you implement the essentials so you can become a more efficient entrepreneur and accelerate your results.
Translation = more time for fun AND more time for you to focus on doing the thing you actually started your business to do.
I help you grow and scale your online empire and implement rock-solid foundations, systems and strategies that give you your time back and allow you to reach high cash months with more ease.
