When we think of building websites, often we think of the aesthetics and the wording. But that’s really only the beginning. After working with so many website clients myself, I know for a fact that not many of them approach their website build thinking about what needs to happen to ensure their site isn’t just aesthetic, but that it converts! So the question is….how can you make some simple changes to your website that will genuinely impact your conversion rate?

When a buyer is considering investing in your offer, they are truly looking for you to solve a problem or to achieve something. So on your sales page, it’s your job to communicate in a way that connects with them and takes them on a journey of feeling vs using facts and data to convince them to purchase.